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Sohel Chowdhury
Jun 30, 2022
In General Discussions
What Content Strategists Do As Senior Director of Content Strategy in Global Health Sciences at The phone number list Medicines Company, Buddy Scalera characterizes his role as a “strategic super connector.” By this, he means the phone number list content strategist works with people across creative and technical teams phone number list to plan, create, deliver, and manage content assets across channels, audiences, goals, and departments. Super connector. That sums it all up. Large organizations with complex content strategies need dedicated content strategy individuals or teams. Small organizations may require people phone number list in other roles (marketers, for example, or brand managers, project managers, editors, or administrative assistants) to integrate content strategy into their work. How to get the phone number list best results by collaborating with a content strategist Buddy suggests marketers align their commitment to brand messaging with the phone number list content strategist's commitment to achieving business goals. It may seem obvious, but from Buddy's experience, it has to be said: be prepared to ditch brand messaging that doesn't convert people and focus your energy on content that supports business goals . Buddy also recommends marketers invite ideas from the phone number list content strategist for alternatives to proxy metrics (vanity metrics): pageviews, likes, PDF downloads, etc. Not only do these metrics fail phone number list to tell you if your content is helping you achieve your business goals, they can also mislead you. For example, unless you pay attention, you can put a retweet that slams your business in the phone number list earnings column. Content strategists can help you identify content performance metrics that connect to conversion goals. For example, Buddy says, “If you know the phone number list total lifetime value of a customer and you know the cost per acquisition, you can compare your cost per acquisition in your content campaign. You can get an idea of ​​how many people are returning and what they are doing phone number list to track their user journey to achieve a conversion. What do content engineers do Do you plan phone number list to automate and personalize your content across multiple channels? Do you want to create advanced content-related tools, like chatbots or smart search engines? If so, in addition to working with a content strategist, you need phone number list to approach a content engineer. Content engineers help you design and develop custom technology solutions that deliver the phone number list right content to the right people at the right time. They plan, execute and manage the technical content stack. Also, says Buddy, content engineers “probably know more about familiar social media mechanics than anyone phone number list on your marketing team.” They are IT professionals who have “a deep and empathetic understanding of content strategy.”
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Sohel Chowdhury

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