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hmmhasany4510
Apr 10, 2022
In General Discussions
willing to buy again after their first experience with domestic products. In the skin care category, seven of the top ten brands that Chinese consumers choose the most are domestic products (Pechoin, Dabao, Affordable Materia Medica, Hanshu, Yiyeye, Natural Hall, and Water Code). In the beauty market, skin care products have always had a place for Chinese brands. But in the cosmetics category, it is not easy for Chinese brands to become a rising star, especially the two hot brands this year: Perfect Diary and Huaxizi. Their success is not only inseparable from "cost-effectiveness", but also inseparable from "localized marketing" " . In 2020, 7 trends will push beauty forward Image source: Huaxizi product map Among them, the cost performance is very easy to understand. This is caused by the lack of brand power when competing with high-end beauty products, so we have to temporarily emphasize the cost performance. But the core is still because of "localization of marketing", Perfect Diary relies on Xiaohongshu to grow grass and become popular, and Huaxizi wins in the sms marketing service national tide and national style. It can be seen that in the huge consumer group, combined with the characteristics of the Chinese market, marketing through subdivided platforms or subgroups can also create a brand recognized
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