With you? And how often? As I noted, emojis and GIFs can be particularly applicable to millennial audiences. Also consider where in the customer lifecycle to use visual storytelling. Emojis and GIFs are great for grabbing attention. Video and augmented reality may be more applicable closer to the purchase stage. Match the content with the platform you use. If you're on Instagram and Snapchat, you already use images. But it is important to follow the features developed by the platforms. Instagram and Snapchat are engaged in an arms race to develop the most engaging video and image
features, and Instagram is rapidly accelerating sponsored content. Meanwhile, Facebook has established a solid lead in the use of live video. Understand each platform and its strengths. Constantly test and learn. Successful businesses don't walk out the door jewelry retouching service with perfect video content. They make their share of mistakes testing the possibilities of visual content, especially live video. In fact, the imperfect nature of live video creates a certain appeal you're there. Don't wait for the tools to become perfect. Learn with tool providers.
Whatever you do, get familiar with visual storytelling now. Re-examine your content and data creation approaches and learn how to incorporate visual assets into the way you create and share location-based information. You'll make your placements more accessible and engaging with consumers who live and breathe visual storytelling. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.