That's the point where you can Phone Number Database make a profit: train your marketers! According to Zynczak, technology should be paramount in a marketing team, not creativity. The most important learnings Phone Number Database Growth marketers are data-driven (and start from the right data, not just all data), there is a lot to be gained with a B2C2B strategy and invest in a tech strategy all this is only possible with the Phone Number Database right people How do you distinguish hype from reality? Marketers face the challenge every day to appreciate new technology.
So far there are many Phone Number Database promises, but the delivery is below par," said Kipp Bodnar , CMO at Hubspot. How can we distinguish hype from reality and make the right investments? According to Bodnar, we can not Phone Number Database ignore artificial intelligence in any case, but we must realize that the technology is still in its infancy. The development of new technology takes a long time, but waiting is not the right Phone Number Database attitude: as a marketer you have to act quickly. The first banner ad had a 78 percent CTR simply because it was the first. How do you know when is the right time to invest.
The development of a new technology Phone Number Database is visualized in Gartner's Hype Curve : Gartner's Hype Curve Artificial intelligence is now at the Peak of Inflated Expectations . Bodnar advises investing in the Phone Number Database technology at the Trough of Disillusionment point. Hype vs reality Bodnar explains the difference between hype and reality: hype solves a problem you didn't even know was a problem. You buy it Phone Number Database apply it because it makes you an early adaptor. It is not clear how much data is needed, which data at all and how you get it. The first reaction from the market.